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Read Time: 5 minsWorking with a global financial services organisation, we designed and implemented a preference centre that incorporated fully compliant GDPR opt-in processes. The solution was built across the marketing automation and CRM platforms ensuring that all customer facing teams were working to a single view of the customer.
Read Time: 5 minsWorking with a global business information services company, we configured and deployed a Marketing Automation Platform (MAP) which was fully integrated with Salesforce CRM, a new website and eCommerce functionality. The platform was deployed across five global operating divisions simultaneously.
Read Time: 5 minutesWorking with a global IT organisation, we introduced ‘intent’ to focus engagement activity based on customer interest. We designed a full engagement framework across a range of channels, to ensure that contacts in the right accounts were engaged with content they wanted, at the right time in their buyer journey.