Sam Tobin is our new Senior Marketing Technology Consultant. In this interview, Sam shares his insight into a career in MarTech, and what he has learned from working in other global markets.
Advances in digital technology have been increasing fast over the last decade, leading to businesses placing greater emphasis on these tools to support their growth.With this increasing reliance on digital processes, there is more noise than ever in the Martech landscape, with an ever-growing list of systems, processes, and analytics options. So, how can CMOs be assured that they’re maximising the capabilities of the tools available to get the most for their business?
The role of the CMO has been much debated recently. One thing is certain – the CMO has never been more central to the organisation. Not only is the CMO responsible for setting the strategic agenda but increasingly is seen as being the main driver of business growth.
Today, sales teams rely ever more on marketing to help them reach prospects and maintain revenue.
In this post, Luke Rodwell, our newly appointed Head of Talent at WoolfHodson shares his thoughts on the importance of ensuring the right ‘cultural fit’ when recruiting virtually and how technology can help in the process.
Ash Chandler, our new Senior Martech Consultant tells us a little bit about himself and his role at WoolfHodson
According to a recent McKinsey report preparing skills for the future of work is one of the most defining business problems of our time, claiming it is also an issue many organisations have yet to address.
Forced market conditions continue to challenge business as England goes into another lockdown. Yet there are some green shoots, particularly in certain industries when it comes to recruitment.
Having recently joined WoolfHodson’s rapidly expanding team as Martech consultant, Harri D’Andrea, a self-taught coder, shares his discovered passion and flair for marketing automation, how he “fell” into martech, and why a morning coffee is a must.