Extending our welcome to … Tom Allen

Tom Allen is our new Senior Business Analyst. Tom has been a Marketing Technology, Operations, Digital and Data consultant for the past seven years, most recently working on a series of digital transformation projects with Reuters, before which he worked at Moneyfarm, a fintech start-up in London. In this interview, he shares the highlights of his career in Martech so far.

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Extending our welcome to … Tina Tan

Tina Tan is our new Senior Marketing Technology Consultant. In this interview, Tina shares the highlights of her career in MarTech, and what she has learned from working for other large corporations.

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Making the complex B2B sales and marketing funnel simpler

Giving every lead individual and personalised attention is the best strategy for ultimately achieving a conversion. However, as databases increase and the buying process becomes more complex, ensuring leads are delivering the right information at the right time to move them down the sales funnel becomes increasingly challenging.

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Getting back to basics to maximise long term business growth

Successful business growth requires the underpinnings of some basic principles. Getting these in place before attempting more complex techniques is vital for long-term stability. These basics revolve around two critical components: people and process. And in today’s business world, the potential of these two elements can then be optimised by a further investment – technology.

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Navigating the noise in the Martech landscape

Advances in digital technology have been increasing fast over the last decade, leading to businesses placing greater emphasis on these tools to support their growth.With this increasing reliance on digital processes, there is more noise than ever in the Martech landscape, with an ever-growing list of systems, processes, and analytics options. So, how can CMOs be assured that they’re maximising the capabilities of the tools available to get the most for their business?

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CMO and Marketing – the time is now

The role of the CMO has been much debated recently. One thing is certain – the CMO has never been more central to the organisation. Not only is the CMO responsible for setting the strategic agenda but increasingly is seen as being the main driver of business growth.

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