Achieving GDPR compliance while delivering customer insights

Achieving GDPR compliance while delivering customer insights

Read Time: 5 mins

Working with a global financial services organisation, we designed and implemented a preference centre that incorporated fully compliant GDPR opt-in processes. The solution was built across the marketing automation and CRM platforms ensuring that all customer facing teams were working to a single view of the customer.

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Achieving GDPR compliance while delivering customer insights

Read Time: 5 mins

Working with a global financial services organisation, we designed and implemented a preference centre that incorporated fully compliant GDPR opt-in processes. The solution was built across the marketing automation and CRM platforms ensuring that all customer facing teams were working to a single view of the customer.

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Optimising Marketing Automation to deliver lasting business benefits

Read Time: 5 mins

Working with a global business information services company, we configured and deployed a Marketing Automation Platform (MAP) which was fully integrated with Salesforce CRM, a new website and eCommerce functionality. The platform was deployed across five global operating divisions simultaneously.

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Using customer intent and multichannel engagement to drive sales

Read Time: 5 minutes

Working with a global IT organisation, we introduced ‘intent’ to focus engagement activity based on customer interest. We designed a full engagement framework across a range of channels, to ensure that contacts in the right accounts were engaged with content they wanted, at the right time in their buyer journey.

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Selecting the best accounts for Europe-wide ABM program

Read Time: 5 minutes

Working with a global cloud security vendor, we designed and deployed an ABM program to drive increased sales opportunities in target accounts. By combining firmographic, technographic and behavioural data, we created an account selection and prioritisation methodology.

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Moving from basic campaigns to award winning multichannel engagements

Read Time: 5 minutes

Working with a global financial services client, we designed and implemented an award-winning engagement framework that was delivered across multiple digital channels. Activity was aligned to clearly defined business objectives and outcomes included increased engagement metrics across all channels, significantly improved customer experience and revenues that could be directly attributed to the campaign influence.

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Improving lead conversion by aligning to the buyer journey

Read Time: 5 minutes

Working with a global IT organisation, we designed an engagement framework that mapped roles and responsibility at each stage of the customer’s decision-making journey, from source to onboarding. The framework defined go-to-market and operational requirements at each stage, simplifying the process and providing much needed to clarity to internal teams.

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Insights

Sharing our thoughts and providing hints and tips on how to get your organisation ready to embrace digital transformation