Navigating the noise in the Martech landscape

Advances in digital technology have been increasing fast over the last decade, leading to businesses placing greater emphasis on these tools to support their growth.With this increasing reliance on digital processes, there is more noise than ever in the Martech landscape, with an ever-growing list of systems, processes, and analytics options. So, how can CMOs be assured that they’re maximising the capabilities of the tools available to get the most for their business?

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CMO and Marketing – the time is now

The role of the CMO has been much debated recently. One thing is certain – the CMO has never been more central to the organisation. Not only is the CMO responsible for setting the strategic agenda but increasingly is seen as being the main driver of business growth.

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