Tom Allen is our new Senior Business Analyst. Tom has been a Marketing Technology, Operations, Digital and Data consultant for the past seven years, most recently working on a series of digital transformation projects with Reuters, before which he worked at Moneyfarm, a fintech start-up in London. In this interview, he shares the highlights of his career in Martech so far.
People and process are what successful business growth is all about. That, and agility. Add in technology and you should have all the tools you need.
Tina Tan is our new Senior Marketing Technology Consultant. In this interview, Tina shares the highlights of her career in MarTech, and what she has learned from working for other large corporations.
Giving every lead individual and personalised attention is the best strategy for ultimately achieving a conversion. However, as databases increase and the buying process becomes more complex, ensuring leads are delivering the right information at the right time to move them down the sales funnel becomes increasingly challenging.
Successful business growth requires the underpinnings of some basic principles. Getting these in place before attempting more complex techniques is vital for long-term stability. These basics revolve around two critical components: people and process. And in today’s business world, the potential of these two elements can then be optimised by a further investment – technology.
Sam Tobin is our new Senior Marketing Technology Consultant. In this interview, Sam shares his insight into a career in MarTech, and what he has learned from working in other global markets.
Advances in digital technology have been increasing fast over the last decade, leading to businesses placing greater emphasis on these tools to support their growth.With this increasing reliance on digital processes, there is more noise than ever in the Martech landscape, with an ever-growing list of systems, processes, and analytics options. So, how can CMOs be assured that they’re maximising the capabilities of the tools available to get the most for their business?
The role of the CMO has been much debated recently. One thing is certain – the CMO has never been more central to the organisation. Not only is the CMO responsible for setting the strategic agenda but increasingly is seen as being the main driver of business growth.
Today, sales teams rely ever more on marketing to help them reach prospects and maintain revenue.
In this post, Luke Rodwell, our newly appointed Head of Talent at WoolfHodson shares his thoughts on the importance of ensuring the right ‘cultural fit’ when recruiting virtually and how technology can help in the process.