Having recently joined WoolfHodson’s rapidly expanding team as Martech consultant, Harri D’Andrea, a self-taught coder, shares his discovered passion and flair for marketing automation, how he “fell” into martech, and why a morning coffee is a must.
Jess Cooper joined us this summer as Martech Consultant. Here, Jess shares her thoughts on the industry, working in a pandemic workplace and what the future holds for Martech
The maturity curve, complexity and time
Many people perceive Martech as hard.
The problem is not the technology, it’s the understanding. And understanding comes down to people.
It’s COVID-19, and it’s here to stay. The new normal, the new workplace, the new life.
And one of the main things that has become very apparent in martech, is the need to simplify.
Following our previous blog on ‘How the Coronavirus crisis has affected B2B marketing’ we’ve seen how marketers have had to adapt through the pandemic.
After a phase of response and then recovery, marketers are now looking for ways to thrive once again.
From the outset of the Coronavirus crisis we have seen different ‘waves’ of how B2B marketers have approached the changing situation.
These waves appear to have occurred in three stages – respond, recover, thrive.
Alignment is the key for the modern day marketer
There are lots of published martech strategies and frameworks that provide a wide range of platforms, processes and resources, but how many of these will bring value to your business in the short, medium and long term if they’re not aligned? Not many.
For many in the marketing industry, success has been previously measured and defined on the amount of output, activity and “stuff being done”.
Times, however, have changed.
Read Time: 5 mins
Will has worked in Marketing for 9 years as a Developer, Marketer and Strategist for brands including Sage & Symantec before joining WoolfHodson. Here, Will shares some of his market insight, expertise and personal life, plus gives us a glimpse into his day to day role at the company.
Read Time: 5 mins
Performing a marketing technology landscape review for one of our clients, they believed there were only 3 core systems in the business – we identified 33. For another client, we revealed 45 separate technologies; they even had a team in place who was tasked with managing martech and even they were shocked at the scale of the issue.
Sharing our thoughts and providing hints and tips on how to get your organisation ready to embrace digital transformation