What strategies does today’s marketer need to succeed?

Alignment is the key for the modern day marketer

There are lots of published martech strategies and frameworks that provide a wide range of platforms, processes and resources, but how many of these will bring value to your business in the short, medium and long term if they’re not aligned? Not many.

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Do you really know what martech you have?

Read Time: 5 mins

Performing a marketing technology landscape review for one of our clients, they believed there were only 3 core systems in the business – we identified 33. For another client, we revealed 45 separate technologies; they even had a team in place who was tasked with managing martech and even they were shocked at the scale of the issue.

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Insights

Sharing our thoughts and providing hints and tips on how to get your organisation ready to embrace digital transformation