Improving lead conversion by aligning to the buyer journey

Read Time: 5 minutes

Working with a global IT organisation, we designed an engagement framework that mapped roles and responsibility at each stage of the customer’s decision-making journey, from source to onboarding. The framework defined go-to-market and operational requirements at each stage, simplifying the process and providing much needed to clarity to internal teams.

Read More

Achieving GDPR compliance while delivering customer insights

Read Time: 5 mins

Working with a global financial services organisation, we designed and implemented a preference centre that incorporated fully compliant GDPR opt-in processes. The solution was built across the marketing automation and CRM platforms ensuring that all customer facing teams were working to a single view of the customer.

Read More