Transforming Marketing Operations

Digital transformation is not just digital marketing; it’s about marketing effectively in a digital world

Get in touch

Technology Optimisation

Technology Optimisation

Technology Optimisation

Creating an optimal technology stack where each platform has clarity of purpose in capturing and orchestrating customer data.

Process Design

Process Design

Process Design

Designing processes that support alignment across customer-facing teams. Delivering the right information to the right team in near-real time

Customer Journey Mapping

Customer Journey Mapping

Customer Journey Mapping

Identifying interest & influencing behaviour at every stage of a customer’s decision-making. Using insights to enhance personalisation and relevance

Organisational Alignment

Organisational Alignment

Organisational alignment

Aligning people, process and technology. Ensuring clarity of vision and a defined roadmap to drive engagement, adoption & lasting change.

Digital Transformation

Digital Transformation

Our Focus

We exploit the potential of your marketing operation by focusing on a series of core disciplines. Whilst each discipline has a distinct purpose, they create greatest value when integrated and aligned to a single marketing vision. Working together they enable you to improve the experience you deliver to your customers and increase the impact of marketing activity on revenue.

Our focus

We exploit the potential of your marketing operation by focusing on a series of core disciplines. Whilst each discipline has a distinct purpose, they create greatest value when integrated and aligned to a single marketing vision. Working together they enable you to improve the experience you deliver to your customers and increase the impact of marketing activity on revenue.

Technology Optimisation

Technology Optimisation

We are constantly bombarded by information on the latest marketing technology and the value it can provide. But is it relevant to your organisation and does it support your objectives?

The growth in functionality, choice and complexity across marketing technologies continues at speed. But does it support your requirements to capture data or deliver a relevant and personalised experience to your customers? And if so, do you already have a tool that can provide the same functionality in a more simple and efficient way?

Read more

Process Design

Process Design

We are operating in a new world with different rules, not the old world with new constraints.

Data is captured and generated in multiple locations. Consent and preferences is captured across multiple channels and must be synchronised across platforms and systems to enable consistent experiences to be delivered to customers. Clearly defined and robustly managed processes drives internal alignment and enables each function to manage a customer through specific stages of their decision process, attributing success to the right initiatives.

Read more

Customer Journey Mapping

Customer Journey Mapping

Only by understanding customer’s changing requirements at every stage of their decision making, can we deliver actionable information and insight to influence their behaviour and nurture their interest.

From capturing intent to nurturing stated or inferred interest, engagement frameworks need to be delivered across multiple channels to guide individuals through their decision-making journey. Captured learnings and insights are shared across the organisation, to enable increasingly relevant and personalised experiences, tracking impact of each interaction to enable future investment decisions to be targeted.

Read more

Organisational Alignment

Organisational Alignment

Successful transformation consists of a series of changes and requires the engagement and alignment of teams across different functions. A clear vision, strong guiding principles and high-profile leadership buy-in are all key drivers of success.

Whether it is aligning internal functions around a new operating model or ensuring teams have the right skills and knowledge to deliver what is expected of them, clarity of requirement and ongoing reinforcement are critical throughout the change process.

Read more

Our latest insights

Achieving GDPR compliance while delivering customer insights

Achieving GDPR compliance while delivering customer insights

Read Time: 5 mins

Working with a global financial services organisation, we designed and implemented a preference centre that incorporated fully compliant GDPR opt-in processes. The solution was built across the marketing automation and CRM platforms ensuring that all customer facing teams were working to a single view of the customer.

Read more

Optimising Marketing Automation to deliver lasting business benefits

Optimising Marketing Automation to deliver lasting business benefits

Read Time: 5 mins

Working with a global business information services company, we configured and deployed a Marketing Automation Platform (MAP) which was fully integrated with Salesforce CRM, a new website and eCommerce functionality. The platform was deployed across five global operating divisions simultaneously.

Read more

Using customer intent and multichannel engagement to drive sales

Using customer intent and multichannel engagement to drive sales

Read Time: 5 minutes

Working with a global IT organisation, we introduced ‘intent’ to focus engagement activity based on customer interest. We designed a full engagement framework across a range of channels, to ensure that contacts in the right accounts were engaged with content they wanted, at the right time in their buyer journey.

Read more

How can we help?

Whether you are looking to improve contact to lead to opportunity conversion, to extend your use of inbound channels to acquire new contacts or want to attribute results to specific activities, we can help you build the right connections that enable you to achieve your objectives.

Get in touch