Delivering Digital Progress

The opportunity to deliver superb customer experiences at every touchpoint is now a reality. Yet exploiting it poses a number of challenges and requires real-time connectivity between people, processes and technology

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Technology Optimisation

Technology Optimisation

Technology Optimisation

Creating an optimal technology stack where each platform has clarity of purpose in capturing and orchestrating customer data.

Process Design

Process Design

Process Design

Designing processes that support alignment across customer-facing teams. Delivering the right information to the right team in near-real time

Customer Engagement

Customer Engagement

Customer Engagement

Identifying interest & influencing behaviour at every stage of a customer’s decision-making. Using insights to enhance personalisation and relevance

Organisational Alignment

Organisational Alignment

Organisational alignment

Aligning people, process and technology. Ensuring clarity of vision and a defined roadmap to drive engagement, adoption & lasting change.

Digital Progress

Digital
Progress

Our Focus

We exploit the potential of your marketing operation by focusing on a series of core disciplines. Whilst each discipline has a distinct purpose, they create greatest value when integrated and aligned to a single marketing vision. Working together they enable you to improve the experience you deliver to your customers and increase the impact of marketing activity on revenue.

Our focus

We exploit the potential of your marketing operation by focusing on a series of core disciplines. Whilst each discipline has a distinct purpose, they create greatest value when integrated and aligned to a single marketing vision. Working together they enable you to improve the experience you deliver to your customers and increase the impact of marketing activity on revenue.

Technology Optimisation

Technology Optimisation

We are constantly bombarded by information on the latest marketing technology and the value it can provide. But is it relevant to your organisation and does it support your objectives?

The growth in functionality, choice and complexity across marketing technologies continues at speed. But does it support your requirements to capture data or deliver a relevant and personalised experience to your customers? And if so, do you already have a tool that can provide the same functionality in a more simple and efficient way?

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Process Design

Process Design

We are operating in a new world with different rules, not the old world with new constraints.

Data is captured and generated in multiple locations. Consent and preferences is captured across multiple channels and must be synchronised across platforms and systems to enable consistent experiences to be delivered to customers. Clearly defined and robustly managed processes drives internal alignment and enables each function to manage a customer through specific stages of their decision process, attributing success to the right initiatives.

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Customer Engagement

Customer Engagement

Only by understanding customer’s changing requirements at every stage of their decision making, can we deliver actionable information and insight to influence their behaviour and nurture their interest.

From capturing intent to nurturing stated or inferred interest, engagement frameworks need to be delivered across multiple channels to guide individuals through their decision-making journey. Captured learnings and insights are shared across the organisation, to enable increasingly relevant and personalised experiences, tracking impact of each interaction to enable future investment decisions to be targeted.

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Organisational Alignment

Organisational Alignment

Successful transformation consists of a series of changes and requires the engagement and alignment of teams across different functions. A clear vision, strong guiding principles and high-profile leadership buy-in are all key drivers of success.

Whether it is aligning internal functions around a new operating model or ensuring teams have the right skills and knowledge to deliver what is expected of them, clarity of requirement and ongoing reinforcement are critical throughout the change process.

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Our latest insights

How can we help?

Whether you are looking to improve contact to lead to opportunity conversion, to extend your use of inbound channels to acquire new contacts or want to attribute results to specific activities, we can help you build the right connections that enable you to achieve your objectives.

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