Technology Optimisation

Strong marketing technologies that enable effective marketing.

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  • Technology Optimisation
  • Process Design
  • Customer Journey Mapping
  • Organisational Alignment

Creating an optimal marketing technology stack

We are constantly bombarded by information on the latest marketing technology and the value it can provide.

The growth in functionality, choice and complexity across marketing technologies continues at speed. But does it support your requirements to capture data or deliver a relevant and personalised experience to your customers? And if so, do you already have a tool that can provide the same functionality in a more simple and efficient way?

All technologies are optimised. Each has clarity of purpose and enables the capture, orchestration and usage of customer data

  • Platform selection, configuration & Integration
  • Data modelling & mapping
  • System landscaping and review
  • Channel technology integration

Delivering to the challenge

Working with a global business information services company, we configured and deployed a Marketing Automation Platform (MAP) which was fully integrated with Salesforce CRM, a new website and eCommerce functionality. The platform was deployed across five global operating divisions simultaneously.

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How can we help?

Whether you are looking to improve contact to lead to opportunity conversion, to extend your use of inbound channels to acquire new contacts or want to attribute results to specific activities, we can help you build the right connections that enable you to achieve your objectives.

Get in touch