Who we are

We are an experienced team who are passionate about working with our clients to digitally transform their sales and marketing capability.

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Our Purpose

We created WoolfHodson driven by our experiences as leaders and operators across diverse organisations. We witnessed the increasing focus within marketing onto technology; yet the ability to track business outcomes and the critical task of aligning the organisation and its processes around the customer are too often missed.

Clearly, we love the technology, but we do so from the perspective that we know what it is great at, and how to get the most value from it.

WoolfHodson brings together disciplines from business and marketing strategy to technology configuration and optimisation, however one thing we all have in common is our passion in supporting marketing leaders to embrace the digital opportunity.

Management Team

Caroline Hodson

Caroline Hodson

Managing Director

Over two decades in strategic marketing and leadership positions, passionate about making marketing count and driving lasting change.

Tim Mulcare

Tim Mulcare

Technology Director

Experienced martech solution architect across multiple platforms.

Roger Hodson

Roger Hodson

Director

Business information services leader; extensive executive experience in creating efficient and effective operations that understand and embrace change.

Alex Hall

Alex Hall

Marketing Consultant

Experienced marketer who brings together practical hands-on marketing with depth knowledge and understanding of numerous martech platforms

How we work

We have a proven methodology that ensures we identify and deliver to a clear, and commonly understood purpose. Whatever the complexity involved in designing and delivering the optimal solution, our process ensures that all workstreams are aligned and interdependencies are recognised and managed from the outset.

Our process follows the following stages:

Purpose

Purpose

Clarify project purpose, finalise scope of work

Discover

Discover

Identify business goals, understand challenges, prioritise business requirements

Design

Design

Design solution to deliver to requirements

Implement

Implement

Execute solution, configure system

Align

Align

Engage stakeholder teams. Drive adoption

Perform

Perform

Systemise checkpoints to ensure sustainable success

Our Ethos

Our ethos is simple and we build our business around the following promises:

Clarity

making the complex simpler

Connected

ensuring deliverables are clearly connected to business objectives

Curious

always learning and looking for new ways to deliver value

Pragmatic and practical

delivering value from the beginning whilst planning for ongoing optimisation

Balanced

ensuring the right balance of strategy and delivery

Work for us

We are a young, fast-growing business and always looking for ambitious and like-minded individuals to join us.

As a member of the WoolfHodson team, you will be working on a range of client projects, exposed directly to senior executives. You will be working with highly experienced colleagues to tackle complex business issues across a range of multi-discipline stakeholders. Digital transformation is not hype, it is acknowledged as a key driver for change across all businesses, and if you want to be at the forefront of this exciting area, we would love to hear from you.

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Insights

Sharing our thoughts and providing hints and tips on how to get your organisation ready to embrace digital transformation