Insights
Sharing our thoughts and providing hints and tips on how to get your organisation ready to embrace digital transformation
Who we are
We are an experienced team who are passionate about working with our clients to digitally transform their sales and marketing capability.
Our Purpose
We created WoolfHodson driven by our experiences as leaders and operators across diverse organisations. We witnessed the increasing focus within marketing onto technology; yet the ability to track business outcomes and the critical task of aligning the organisation and its processes around the customer are too often missed.
Clearly, we love the technology, but we do so from the perspective that we know what it is great at, and how to get the most value from it.
WoolfHodson brings together disciplines from business and marketing strategy to technology configuration and optimisation, however one thing we all have in common is our passion in supporting marketing leaders to embrace the digital opportunity.
Our Leaders
How we work
We have a proven methodology that ensures we identify and deliver to a clear, and commonly understood purpose. Whatever the complexity involved in designing and delivering the optimal solution, our process ensures that all workstreams are aligned and interdependencies are recognised and managed from the outset.
Our process follows the following stages:
Purpose
Clarify project purpose, finalise scope of work
Discover
Identify business goals, understand challenges, prioritise business requirements
Design
Design solution to deliver to requirements
Implement
Execute solution, configure system
Align
Engage stakeholder teams. Drive adoption
Perform
Systemise checkpoints to ensure sustainable success
Our Ethos
Our ethos is simple and we build our business around the following promises:
Clarity
making the complex simpler
Connected
ensuring deliverables are clearly connected to business objectives
Curious
always learning and looking for new ways to deliver value
Pragmatic and practical
delivering value from the beginning whilst planning for ongoing optimisation
Balanced
ensuring the right balance of strategy and delivery
Work for us
We are a young, fast-growing business and always looking for ambitious and like-minded individuals to join us.
As a member of the WoolfHodson team, you will be working on a range of client projects, exposed directly to senior executives. You will be working with highly experienced colleagues to tackle complex business issues across a range of multi-discipline stakeholders. Digital transformation is not hype, it is acknowledged as a key driver for change across all businesses, and if you want to be at the forefront of this exciting area, we would love to hear from you.