Extending our welcome to … Sam Tobin

Sam Tobin is our new Senior Marketing Technology Consultant. In this interview, Sam shares his insight into a career in Martech, and what he has learned from working in other global markets.

Tell us about your background in Martech

I’ve been the in-house Martech specialist for organisations that I’ve been a part of for the past eight years, working with a wide range of Sales and Marketing automation platforms across a variety of industries and organisational maturities.

Why Woolfhodson?

As a Martech specialist, Woolfhodson was obviously a company I regarded as one of the most dynamic and forward-thinking digital transformation consultancies in their field. So, when the opportunity came to join the team and become part of that, I jumped at the chance.

What will your new role at Woolfhodson involve?

As Senior Marketing Technology Consultant, I’ll be combining my technological skills – designing, building and implementing solutions – for our clients with day-to-day client advisory and engagement to ensure we deliver the best possible outcomes for them.

What are the benefits of working in the Martech industry?

The implementation and utilisation of Martech are becoming increasingly important to organisations of all sizes and levels of maturity, as they strive to optimise internal processes and increase both productivity and profitability. This recognition presents a wide range of opportunities for those working within the sector.

Whilst Martech, as a concept, has been around for some time, its prominence in the overall Sales and Marketing conversation has grown significantly in the last few years. In a time of uncertainty, this growth is reassuring for security in job prospects.

Organisations have access to a larger portion of their addressable market earlier in the customer journey than ever before, thanks to advancements in digital and Inbound marketing, and the need to create informed and actionable journeys is of paramount importance to a marketing team’s success. Being a part of this period of evolution of the marketing function is a really exciting prospect and will continue to be for many years to come.

What are the top three career lessons you would share with your younger self?

Learn as much as you can from those around you, but follow your own path, and don’t be afraid to make mistakes.

With your significant experience working in Hong Kong, did you learn any new ways of doing business or approaches to marketing that could be applied in the UK, and if so, what were they?

I wouldn’t necessarily say that Hong Kong opened up new ways of either doing business or marketing. Still, it did increase my appreciation of how to operate and bring new and progressive ideas into organisations with vastly different company and geographical cultures to those elsewhere in the world.

What do you enjoy doing outside of work?

I have a very busy family life with two young, energetic and curious little boys. I’m also a huge sports fan. When I’m away from work, I’m usually either watching or playing some kind of sport. I generally like to stay as active as possible and enjoy the fresh air of the great outdoors. I’m also partial to drawing the curtains, turning down the lights and indulging in a movie or bingeing on a box set.

What was the last book you read?

Being a busy dad to two young children, the only reading I have time for is the bedtime story variety! Anything by David Walliams is a massive hit with my kids, and a particular favourite we read recently was Slime. I guess the sign of a good children’s book is one where you struggle to get the kids to go to sleep once you’ve finished reading to them because they’re creasing up with laughter so much.

Thanks Sam, and all the best with your new role at Woolfhodson.

Insights

Sharing our thoughts and providing hints and tips on how to get your organisation ready to embrace digital transformation