Getting to know: Harri D’Andrea, Martech Consultant at WoolfHodson

Having recently joined WoolfHodson’s rapidly expanding team as Martech consultant, Harri D’Andrea, a self-taught coder, shares his discovered passion and flair for marketing automation, how he “fell” into martech, and why a morning coffee is a must.

How did you get into martech?

I worked for a small start-up six years ago that had a couple of app developers in the office. Most of the conversations between the two developers were around code and various programming languages, which to me were completely alien. With those conversations going on in the background, I decided to teach myself how to code so I could understand even a small percentage of what was being talked about. I then realised how much I enjoyed it so, after learning to a good level, I found a position at a major international technology company where I was introduced to the weird and wonderful world of marketing automation and also my now colleagues at WoolfHodson.

Why did you choose martech as a career?

I more fell into martech as opposed to choosing martech. From my first role in marketing automation I’ve always enjoyed the puzzle and logic that is used behind a lot of the work that I have done in the various roles that I have over the last five years.

Why WoolfHodson?

My previous marketing automation role was mostly based around campaign delivery. I wanted a role that challenged my knowledge of martech systems and dived into more technical solutions. Also, during my interview, it was clear that the WoolfHodson team knows exactly what they want to do and where they want to go.

Another part was the people. I’ve worked with a number of the WoolfHodson team in previous companies so I had a good idea how the team works and that I would fit in well.

What are your roles and responsibilities at WoolfHodson?

My job role is Martech Consultant, and my role consists of supporting all things marketing automation for several global high-tech accounts. Using my knowledge of the systems, I help and improve existing setups and to bring new project ideas to the clients.

What’s the best thing about working in the martech industry?

For me the best thing is the challenge. The martech industry is constantly changing and there is always something new to learn.

Even with the technology that I have been using for the last few years (e.g. Marketo and Pardot), there are still things that I am learning about the system.

What’s your daily routine?

My daily routine is pretty simple in the morning. I’m up at half eight, brush my teeth and walk around my flat turning on my laptop and most importantly my coffee machine. I’m one of those people that can’t function until I’ve had my morning coffee. I then sit down to work.

A lot of evenings are based around football. I play three nights a week, so I spend a lot of time at the pitch pretending to know how to play.

How have you adapted to working in a blended workplace?

At my previous role we spent lockdown working from home full time. So not much has changed for me from a working from home perspective.

We went into the WoolfHodson office for the first time after two weeks of starting my new position, which was a strange experience after so long working from home. Thankfully, the office is only a fifteen minute walk from my flat, so the difference to my morning routine is minimal, and it was great to interact with the team in person.

What’s your proudest career moment?

My proudest moment so far came earlier this year, when the team I worked with at my previous role won three awards at The B2B Marketing 2020 Martech Awards. The awards included:

  • Best use of martech for demand generation
  • Best use of marketing automation
  • Martech team of the year

We may have all got a little bit excited for the martech team of the year award. These did lead to us making a rather embarrassing video of us all dancing, which is hiding somewhere on the internet.

How do you keep up with martech developments?

I don’t really have a specific source that I use to keep up to date. Over the years I’ve started following various accounts on places like Twitter and LinkedIn that share various posts about any updates.

I also receive emails from Marketo and Salesforce that keep me up to date on any new releases that I need to be aware of.

What was your last read?

I don’t spend a great deal of time reading. I have to be very excited about a book for me to enjoy reading it.

The last book I read was something called Assassin’s Quest by Robin Hobb. Anything that I do read is along the same sort of line, and is usually a fantasy type book. I only started reading Robin Hobb’s books as a way to “keep me going” during the very long wait between books from the Song of Ice and Fire series by George R.R.Martin, or as it’s more commonly known, the Game of Thrones book series.

What motto do you live by?

The motto that I live most of my life by is probably: Prepare for the worst.

I’ve been told on many an occasion that this is quite a negative way to look at things, but I would argue that it is almost the opposite. If you are prepared for the worst outcome, if it does happen, then you know what to do and you are ready to deal with it, and you won’t be completely disappointed with the outcome. But if you are prepared for the worst, and everything goes well it’s a nice surprise and it gives you a positive feeling.




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