According to a recent McKinsey report preparing skills for the future of work is one of the most defining business problems of our time, claiming it is also an issue many organisations have yet to address.
Forced market conditions continue to challenge business as England goes into another lockdown. Yet there are some green shoots, particularly in certain industries when it comes to recruitment.
Having recently joined WoolfHodson’s rapidly expanding team as Martech consultant, Harri D’Andrea, a self-taught coder, shares his discovered passion and flair for marketing automation, how he “fell” into martech, and why a morning coffee is a must.
Jess Cooper joined us this summer as Martech Consultant. Here, Jess shares her thoughts on the industry, working in a pandemic workplace and what the future holds for Martech
The maturity curve, complexity and time
Many people perceive Martech as hard.
The problem is not the technology, it’s the understanding. And understanding comes down to people.
It’s COVID-19, and it’s here to stay. The new normal, the new workplace, the new life.
And one of the main things that has become very apparent in martech, is the need to simplify.
Following our previous blog on ‘How the Coronavirus crisis has affected B2B marketing’ we’ve seen how marketers have had to adapt through the pandemic.
After a phase of response and then recovery, marketers are now looking for ways to thrive once again.
From the outset of the Coronavirus crisis we have seen different ‘waves’ of how B2B marketers have approached the changing situation.
These waves appear to have occurred in three stages – respond, recover, thrive.
Alignment is the key for the modern day marketer
There are lots of published martech strategies and frameworks that provide a wide range of platforms, processes and resources, but how many of these will bring value to your business in the short, medium and long term if they’re not aligned? Not many.
For many in the marketing industry, success has been previously measured and defined on the amount of output, activity and “stuff being done”.
Times, however, have changed.