Technology Optimisation

Strong marketing technologies that enable effective marketing.

Get in touch

  • Technology Optimisation
  • Process Design
  • Customer Engagement
  • Organisational Alignment

Creating an optimal marketing technology stack

We are constantly bombarded by information on the latest marketing technology and the value it can provide.

The growth in functionality, choice and complexity across marketing technologies continues at speed. But does it support your requirements to capture data or deliver a relevant and personalised experience to your customers? And if so, do you already have a tool that can provide the same functionality in a more simple and efficient way?

All technologies are optimised. Each has clarity of purpose and enables the capture, orchestration and usage of customer data

  • MarTech system & data mapping
  • Platform selection & deployment
  • Platform customisation & development

Delivering to the challenge

Working with a global business information services company, we configured and deployed a Marketing Automation Platform (MAP) which was fully integrated with Salesforce CRM, a new website and eCommerce functionality. The platform was deployed across five global operating divisions simultaneously.

Read the full story

Image 1
Image 2

Related Articles

Extending our welcome to … Sam Tobin

Extending our welcome to … Sam Tobin

Sam Tobin is our new Senior Marketing Technology Consultant. In this interview, Sam shares his insight into a career in MarTech, and what he has learned from working in other global markets.

Read more

Navigating the noise in the Martech landscape

Navigating the noise in the Martech landscape

Advances in digital technology have been increasing fast over the last decade, leading to businesses placing greater emphasis on these tools to support their growth.With this increasing reliance on digital processes, there is more noise than ever in the Martech landscape, with an ever-growing list of systems, processes, and analytics options. So, how can CMOs be assured that they’re maximising the capabilities of the tools available to get the most for their business?

Read more

CMO and Marketing – the time is now

CMO and Marketing – the time is now

The role of the CMO has been much debated recently. One thing is certain - the CMO has never been more central to the organisation. Not only is the CMO responsible for setting the strategic agenda but increasingly is seen as being the main driver of business growth.

Read more

How can we help?

Whether you are looking to improve contact to lead to opportunity conversion, to extend your use of inbound channels to acquire new contacts or want to attribute results to specific activities, we can help you build the right connections that enable you to achieve your objectives.

    Get in touch